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In March 2005 we began working with John Charcol to improve their organic (natural) search engine positions within the major UK search engines.
At this point in time, they had very few good positions for mortgage related search and were heavily dependent on paid for positions, with positions for the most sought after search terms mainly outside the top ten pages of Google, MSN and Yahoo.
The chart below demonstrates the dramatic position improvements following the successful implementation of our initial recommendations.

Over the past 2 years, following regular on-going implementation of our recommendations, their positions have continued to increase month on month while we worked together to ensure that their website was always optimised for the most appropriate search terms at the right time.
Throughout 2006, rapid progress continued with positions increasing for a wider variety of targeted search terms.
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