The best football websites for me have a reasonable amount of intelligent argument, banter, unbiased accounts of games and the best quality football writing and journalism. My favourite football blog isn't even about my favourite football team.
Long tail search engine optimisation (SEO) can be extremely beneficial. But what is the Long tail and do people use more than one word their searches?
Many SEO companies are obsessed with link gathering and live by the strategy that building page rank (sometimes not just for themselves) is the only way to get quality SERPS results. Many “SEO” companies’ look to acquire multitude of links in directories and forgeign listings. IP-SEO have a different strategy.