It is very easy to become neurotic over what is being said in social media forums about your brand. Relax. The whole point of social media is to understand what the customer is saying about brands and life in general. Try to stifle the dialogue and your brand will be the lesser for it.
Social marketing was conceived as a concept by the marketing gurus Philip Kotler and Gerald Zaltman of Kellogg School of Management, Northwestern University in 1971.
We were told Twitter was the biggest thing since the printing press. We questioned “what’s the point of Twitter” but now with some research we hear that people can’t really be bothered with it. Stop Press, is it true, Twitter is pointless, Twitter is useless, Twitter is boring? Is this the end of Twitter? Well [...]
Twitter is now defining a new way in which we search for information. Of course Google is the king of information, hence the enormous market share the big G has in the UK – but we are now seeing the creation of help engines
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Are you in Fark? Digg? Redit? Have you used Sphinn? Renkoo or Facebook Share, Facebook Connect and Facebook Like? Everyone is talking about SMO, "buzz marketing" and all the sites that you should be involved in.
It needn't be complicated. Put simply a successful SMO strategy will open up your brand to new sources of traffic, enhance current sources and increase awareness from:
