In a recent news release John Lewis stated it has achieved record figures for online sales: “Internet sales were driven by demand for gifts, Christmas decorations, furnishing accessories, home electronics and toys.” The Release stated, But how do they get on in the SERPS?.
The travel sector is one of the most competitive arenas on the Internet and for the most successful sites it’s certainly one of the most lucrative.
Using our unique proprietary tools, Intelligent Positioning is able to capture the performance of brands in the search engines across a vast number of keywords.
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So you have a website, you want it top of the search engines, but when it gets there, what do your potential customers get out of it?
Consumer insight, category behaviour, and localisation
Quality SEO isn't just about getting your website to the top of the search engines (though we will do that too). A key part of the process is SEO planning, strategy and devising then implementing ongoing relevant content for your site.
Using our SEO Tools, we will tell you from the outset what it will take for your site to be more successful, and in the right areas. We aim to not only increase traffic, but increase the right sort of traffic and turn that into revenue.
Search engine algorithms change as much as consumer behaviour. Our SEO planning process aims to stay one step ahead of both, and will focus on the relevant keywords for your industry and market and what else it will take for your site to keep ahead of the competition.
Organic SEO planning is about the definition, measurement and positioning of the elements that affect search positions. Whether you have multiple products, based in different markets with a consumer base speaking many different languages, we can help and devise a strategy for ongoing success.
We will firstly ascertain why your business is online and how search can become a vital tactic in your marketing strategy. This will be done by evaluating your consumers' needs and your marketing tactics.
We also will identify the relationship between Brand Competitors (those in your marketplace) and Search Competitors (those optimised for the same terms as you).
Just because someone is optimised for the same term as you does not necessarily mean they are a direct competitor eg. The keyword "new home" could give you a 1) Building Society 2) an Estate agent or 3) a Builder.
However on the flip side, a company that is a market competitor, may not always be an online search competitor eg Coke competes with Pepsi but not for the keyword "Wayne Rooney"
This tool allows us to map out and give context to the factors that affect and shape your brand's SEO strategy.
What keywords best reflects your products and services? But are they actually being searched for by your customers?
We have devised a tool that uses data from the Intelligent Positioning SEO engine , to form a keyword matrix which enables us to define your specific keyword orientation. The SEO analytic tools , analyses the current situation of a website and highlights where the growth opportunities lie.
This keyword analysis will be based on
We will also identify any conflict the internet user has with traditional consumer demographics, and identify how language and colloquialisms can be used to affect online.
Consumer behaviour changes and category fluctuations are always happening, both online and offline. Your website should be continually evolving, to reflect your business, your market and your customers' needs. Furthermore the search engines love new content, so the more the better.
We will identify the areas of your site that are appropriate and prone to most change. A process will be put in place where we can update these areas quickly and proficiently to achieve ongoing quick wins, increase positive results and keep momentum in your SEO strategy.
If you find out more about our SEO planning and how we can help you reach your key audience Contact Intelligent Positioning today.
