SEO Analytic Tools
The traditional approach to SEO involves looking at a website and making recommendations for change based on pre-determined standard knowledge - A reactive approach based on largely out-of-date data.
Using our SEO tools, Intelligent Positioning takes an ‘outside in’ view starting with:
- Understanding the customer and how they behave
- Understanding the search terms used by different audiences
- Analyzing the activity, positions and content of competitor sites
- Tracking the movement of competitors of all positions over time
- Monitoring and analysing changes to and updates of competitor websites
This enables an understanding at any point in time of those elements in common with up to the minute good Search Engine positioning - A proactive and predictive approach using the most up-to-date live data available.
Competitor Tracking and framework for Search Engine Optimisation
- Schedule automatic daily tracking of the top 100 positioning websites in all relevant search engines (thousands of websites daily)
- Track, record and monitor positions and any changes in position
- Track, record and monitor changes to competitor web pages
- Monitor the impact of Search Engine algorithm updates
In gathering the above data, Intelligent Positioning will be able understand
- Who is positioning well and performing better online and why?
- Competitors relevant content, deal, price and other changes
- Frequency with which competitors update their websites.
- New entrants and main movers, what they are up to, how well they are performing and why?
- The extent to which competitors are optimising their websites
And why are we so different?
- Process begins from the outside in, starting with the customer with the use of intelligence gathered over time to determine key recommendations
- Data driven
- Holistic process
- Key algorithm changes are identified rapidly
- Process can work favourably alongside tactical use of PPC campaigns
- Alert system to prevent duplication of positioning across organic and paid (see appendix A)
- Tactical PPC campaigns may become strategic organic campaigns
