SEO Search Engineering

You are here: Home / Our SEO Services / Search Engineering - SEO

Search Engineering - SEO

When you choose to work with Intelligent Positioning SEO , having a highly knowledgeable Search Engineer is the key to getting successful search engine results.

Unlike other SEO companies we do not spend all our time, and your money, buying inbound links, alternative URLs and blogging. Though those aspects can be useful in moderation, we see the quality of your site being essential for better search results and giving the user a better experience on your site.

For our search engineers simply analysing your website alongside our SEO analytic tools , understanding and explaining the issues then solving these problems is what they enjoy doing.

The Search Engineer will give recommendations on content, keyword density, technical direction, server issues, inbound linking, header tags and other meta data. They will work alongside and advise your website developers to ensure an optimised Website for the suggested general keywords as well as long tail (more descriptive keywords see below).

You will receive from the Search Engineer initial recommended quick wins to code, content and accessibility including:

Stage 1	Stage 2
Improvements to page themes Appropriate use of heading tags and text mark-up Key word density alterations Key word location and proximity changes URL updates Alt tag updates Use of mark-up Appropriate use of optimised site maps Appropriate use of robots.txt file Methods to improve and maintain site PageRank	Site and competitor position reporting across those Search Engines used by customers for selected search criteria Search Engine behaviour and algorithm changes. Tactical and strategic defence against competitor and Search Engine movements. Advice on improving page rank and preventing leakage. Identification of online competition. Identification of target market. Understand products/categories to optimise for. Identification of upcoming marketing campaigns likely to affect online behaviour of customers.

Stage 1

Stage 2

Improvements to page themes
Appropriate use of heading tags and text mark-up
Key word density alterations
Key word location and proximity changes
URL updates
Alt tag updates
Use of mark-up
Appropriate use of optimised site maps
Appropriate use of robots.txt file
Methods to improve and maintain site PageRank

Site and competitor position reporting across those Search Engines used by customers for selected search criteria
Search Engine behaviour and algorithm changes.
Tactical and strategic defence against competitor and Search Engine movements.
Advice on improving page rank and preventing leakage.
Identification of online competition.
Identification of target market.
Understand products/categories to optimise for.
Identification of upcoming marketing campaigns likely to affect online behaviour of customers.

General (competitive) keywords

The most searches are made in this category, and it is very important to be positioned highly here. The general searches with one or two keywords are usually searches made towards the beginning of a search. We have found that searches become more descriptive later on in the search process.

Example of General keyword

Car
Small Car
Second hand Car

Long tail keywords

Some searchers can make numerous searches before they are happy with what Google has offered them. It is important that your website gets optimised for anything a potential customer could type into the search engines. We don’t just look at what is being searched for most, we also aim to optimise you for keywords that will give you hot leads, this is done through the long tail. This is more a descriptive search, perhaps including a particular product or a location.

Example of Long Tail

New family cars London
Second hand Smart Car for sale
Second hand car for sale Essex

Whatever keywords you want to Optimise

Unlike other SEO companies, in time, we feel that there is not a keyword, either long tail or short tail, that we can not optimise you for. To find out more, get in touch with us and give your site Intelligent Positioning.