Social Media Optimisation

It is very easy to become neurotic over what is being said in social media forums about your brand. Relax.

The whole point of social media is to understand what the customer is saying about brands and life in general. Try to stifle the dialogue and your brand will be the lesser for it.
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Social marketing was conceived as a concept by the marketing gurus Philip Kotler and Gerald Zaltman of Kellogg School of Management, Northwestern University in 1971. (more…)

We were told Twitter was the biggest thing since the printing press. We questioned “what’s the point of Twitter” but now with some research we hear that people can’t really be bothered with it. Stop Press, is it true, Twitter is pointless, Twitter is useless, Twitter is boring? Is this the end of Twitter? Well maybe, maybe not. (more…)

Other than claiming to know all the words to Mama Mia in a macho, football loving office environment – there isn’t much more embarrassing than admitting to loving the massive new craze – Twitter. I continue to smash the insults for six as I soldier on with my Twitter quest. I want the world to know what I am doing! I want the world to be aware of the ups and downs of my life! Is this the sole reason people use Twitter? Is this the point of twitter? How can we define Twitter usage? All is below my friend.

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Facebook’s UK audience grew by over 100% during the past 12 months to total 17.6m unique users. This figure concretes the lead over Myspace and Bebo which grew by just 7% and 6% respectively last year. (more…)

Mark Zuckerberg, the creator of the ever popular social networking site “Facebook”, said today that the site will be returning to its original ‘terms of service agreement’ with regards to stored user data. (more…)

The office of the president of Guyana has asked police to find out who is impersonating him on Facebook. (more…)