Lady Gaga, like her or not, has achieved an amazing amount of recognition across the globe, both online and offline. One would have to say that Gaga’s presence in social media is key to the ‘Gaga phenomena’. (more…)
British Sportsmen and women spend a lot of their life training and performing in competitions but a lot of them seem to find the time and inclination to tell us what they are up to on Twitter. Some of our British sports stars use the micro social network to talk to their fans, their teammates, their competitors or even use it as a device to get a new job from it (see Darren Bent). We all know about the American sport stars who use Twitter such so here is a list of the Top 10 British Sporting celebrities and sportsmen to follow on Twitter: (more…)
It is very easy to become neurotic over what is being said in social media forums about your brand. Relax.
The whole point of social media is to understand what the customer is saying about brands and life in general. Try to stifle the dialogue and your brand will be the lesser for it.
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Will Facebook Secure a Social Media Monopoly?
News of Facebook being awarded the patent for news feed technology earlier this week is understandably causing much speculation regarding its possible implications for other social networking giants such as Twitter, Myspace and the brand new Google Buzz. (more…)
The biggest Social Bookmarking site is still Digg, by all accounts. As you will see from the Graph below, it is conquering all and leaving them in its wake with an impressive 17.4 million monthly users. (more…)
The phenomenon of Twitter in 2009 has really opened the debate on whether real time search should, or could, be introduced within Google – or any other search engine for that matter. By modifying the query – the user is allowed to specify a set of parameters – which produces more specific results. Looking for a specific time frame result set has probably been one of the most ambitious tasks that Google user ever attempted. This blog post looks at comparing Google’s real time search results against Twitter.
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Social marketing was conceived as a concept by the marketing gurus Philip Kotler and Gerald Zaltman of Kellogg School of Management, Northwestern University in 1971. (more…)
We were told Twitter was the biggest thing since the printing press. We questioned “what’s the point of Twitter” but now with some research we hear that people can’t really be bothered with it. Stop Press, is it true, Twitter is pointless, Twitter is useless, Twitter is boring? Is this the end of Twitter? Well maybe, maybe not. (more…)
Is there any record Facebook isn’t breaking at the moment? (Facebook doubles audience) Beating the mighty Google, Yahoo and Myspace… Facebook is now the website Americans spend most time on according to compete.com. (more…)
