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SEO Web Development

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Three Canonicalization Problems Fixed with .htaccess

Tuesday, May 4th, 2010

Given the detrimental effect duplicate content can have on search engine rankings, it is surprising how common canonicalization issues are, even on major websites. Fortunately, however, many of these problems can be easily solved by appropriate use of redirects to enforce a single URL for each piece of unique content. In this article, we look at three common canonicalization issues and how they can be fixed using .htaccess and 301 redirects. (more…)

How Google (and other SEs) crawl and ranks PDF files

Wednesday, October 28th, 2009

There is one common thing that link web 2.0 users: the necessity to take part of this new fantastic world contributing to it, inserting web pages, picture, documents, comments and so on. So it’s not rare to see emerging web sites containing tons of new material rather than a forum at the top of the SERPs. And it’s not rare to see different type of documents rather than a standard web page. Documents like a Word file, Power point presentation, PDF etc. (more…)

X-Robots-Tag: Control Google Indexing via HTTP Headers

Thursday, August 27th, 2009

We’ve all got used to being able to control how the major search engines index our sites using a combination of robots.txt and the robots meta tag to add attributes like ‘noindex’ to individual pages. While this works great for the pages themselves, it’s not so good for non-HTML, indexable content such as PDFs or embedded media, as we have no HTML <meta> tag in which to insert the meta-information. In this article we take a look at a potential solution to this problem: the X-Robots-Tag HTTP Header.
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How does Google read flash?

Wednesday, June 24th, 2009

FlashAs Daniel identifies in his recent post, Google is indexing increasing quantities of flash content, and returning such content further up the search results. This raises the question of what web designers can do to see how google will experience their flash content.

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