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China’s Internet Explosion and the effects on SEO

Thursday, June 10th, 2010

BaiduWhen I lived and worked in China, the level of engagement with the Internet constantly surprised me. Of course this was primarily amongst those who lived in the main cities. China’s economy is based upon the four engines of economic power: (more…)

Google Adds Breadcrumbs to SERPS – aka ‘Site Hierarchies’

Monday, November 23rd, 2009

google-logoRecently, I’ve been noticing breadcrumb-style link trails appearing within the SERPs for many queries on Google. Apparently these are called “site hierarchies” and Google think they’ll help people more easily find what they’re looking for in situations where the destination page is too specific.

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So Bing UK is out of BETA huh?

Tuesday, November 17th, 2009

Picture 4So Bing thought they’d jump on the ‘our results don’t contain non UK specific websites’, which is in relation to Google’s decision to weaken the Geo-filter in mid June.  This decision resulted in the SERPs being flooded by non-UK specific websites – and had Matt Cutts running to the hills after being chased by angry webmasters.  But we can always rely on Bing to produce relevant results to a UK audience for universal search terms right?…..Right?!!!
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Google dabbles with real time search

Tuesday, September 15th, 2009

The phenomenon of Twitter in 2009 has really opened the debate on whether real time search should, or could, be introduced within Google – or any other search engine for that matter. By modifying the query – the user is allowed to specify a set of parameters – which produces more specific results. Looking for a specific time frame result set has probably been one of the most ambitious tasks that Google user ever attempted. This blog post looks at comparing Google’s real time search results against Twitter.
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Has Google shot itself in the foot over UK SERPS?

Sunday, September 6th, 2009

As anyone in SEO knows, there has been a lot of debate and confusion about Google’s latest algortihm change (mostly confusion from Google that we have already posted about). (more…)

Google UK SERPs changes are here to stay

Wednesday, August 19th, 2009

I awoke this morning to a beautiful sunny day over here in the UK, picked up my iphone to check my tweets and found that Matt Cutts had completed a YouTube video regarding the changes made within Google UK since the start of June. I was indeed shocked and amazed that he even considered answering a question that had a number of SEO professionals suggesting that the SERPs were broken. The general conclusion to Matt’s video was that ‘yes there are more .com websites ranking within Google UK’ and ‘its all about relevancy of the search query’. I think Matt has chosen to side step the real issue at hand and question that was being asked by Guavarian – the inclusion of relevant .com websites isn’t a problem – the problem is that the searcher’s experience is being diminished due to the inclusion of non-UK focused websites.
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Google UK Algorithm Change

Thursday, July 16th, 2009

There has been a lot of chat about Google changing its SERPS for UK based searches and bringing in many more non-uk hosted sites into the top results. (more…)

How often does Google change its SERPS – search results?

Monday, May 18th, 2009

google-logoSomeone wrote in a business blog I read earlier “Has Google changed its SERP results, I’m no longer number one, has anyone else noticed a change?” Which made me laugh. Then it made me think, how often does Google change its SERPS? (more…)

Why does Live search continue to rank dead websites?

Friday, May 15th, 2009

live-searchWhy is it that Live search continues to return a broken link at the top of the rankings, even though the website has not been live since the end of January? Is this the main reason that Live search has a 8.2% market share in the US and Google has a 64.2% market share.

So why is Live search still returning an illegal movie website at the top of their rankings for a popular keyword term?

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Google gets better. Search Engine reads Flash

Wednesday, May 6th, 2009

Flash12 months ago the Search Engine Google was indexing flash pages as individual swf files allowing users to click through to parts of websites often delivering an out-of-context experience – basically it wasn’t good for flash developers and definitely not the user. (more…)