Google Adds Breadcrumbs to SERPS – aka ‘Site Hierarchies’
Monday, November 23rd, 2009
Recently, I’ve been noticing breadcrumb-style link trails appearing within the SERPs for many queries on Google. Apparently these are called “site hierarchies” and Google think they’ll help people more easily find what they’re looking for in situations where the destination page is too specific.

Why is it that Live search continues to return a broken link at the top of the rankings, even though the website has not been live since the end of January? Is this the main reason that
12 months ago the Search Engine Google was indexing flash pages as individual swf files allowing users to click through to parts of websites often delivering an out-of-context experience – basically it wasn’t good for flash developers and definitely not the user.