SEO Hints and Tips

Back in February 2009 – Google, Yahoo! and Microsoft all announced that their search engine platforms would support a new type of tag that would inform search engine spiders of the ‘canonical’ page when there are several available. This tag could be used only internally or on a subdomain of that URL. Last week Google announced on their blog that the tag is supported across multiple domains. This will help webmasters who (for whatever reason) do not have server side control over their websites, whilst allowing the source domain to take precedent over any duplicate URLs.
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Last 26th of October I started a test to monitor how PDF documents are crawled and indexed by search engines.

The aim of the test was to try and find out the following things about PDF documents like:

• Do Microsoft Word® headers (normally used into a professional document) make a difference?
• How much does the Keyword Density in the document impact on its ranking?
• How much do the document properties (Title, Author, Comments and Keywords) influence the indexing?

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SEO Copywriting and content development is the key to producing a high quality website and one that is searched for by Google and enjoyed by humans. (more…)

With Google becoming an ever growing search engine providing search results to over 100,000,000 users, people may begin to wonder, just what information does Google collect from me to provide tailored search results? Or Google adsense advertisements.

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People search for absolutely everything (take the fact that Britney Spears was the most searched keyword last year for example!). With 9.4 billion searches on Google US, the average Google search is just as likely to be three or four words long as it is the common one word search of old. (more…)

Many SEO companies are obsessed with link gathering and live by the strategy that building page rank (sometimes not just for themselves) is the only way to get quality SERPS results. Many “SEO” companies’ look to acquire multitude of links in directories and forgeign listings. IP-SEO have a different strategy. (more…)

Reading through Vanessa’s Fox’s post from search engine land on how all three search engines have come to an agreement on the new canonical tag left me with more questions than answers regarding an issue that is often ignored by your average every day webmaster.
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Your website needs more than traffic. Most websites, and the internet as a whole, are geared around driving traffic, but like any business you need to think about your brand, customer retention and conversion. Effective SEO copy will help improve your rankings while ensuring that those all-important human visitors are persuaded to convert while on your pages. (more…)

Following on from our blog on what is a 301 redirect and how it is different to a 302 redirect – i’ve noticed that a very popular website within Google has quite literally….disappeared from the SERPs!
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Redirects are used worldwide by millions of web technicians and marketing specialists on a day to day basis. Using a redirect you are able to change the location of a page on the website whilst maintaining the integrity of the website and the position of the moved pages.

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