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It is an interesting debate. It started when one of the rules of good brand building (to build ownership of language by creating a unique way for brands to describe products, services and solutions) came in to direct conflict with the SEO principle that the opportunity lies within the searchers language. (more…)
Today the British public will vote in their masses in the 2010 General Election, but who is winning the key battles online? Conservatives, Labour and The Liberal Democrats go head to head (to head?) in what could be one of the closest elections of all time. With search evolving dramatically since the last election in 2005, voters can now view breaking news stories through real time search – whilst keeping upto date with trends using Social Media platforms such as Twitter. The following blog post aims to identify the parties that are taking the online battle seriously and the news websites that are ‘winning those seats’.
Over the past four years we as a junk food loving nation have turned to the Internet even more to order one of our favourite foods – the beloved Pizza. Using Google Insights data its is clear to see that we’re happy turning our backs on health nuts Jamie Oliver and Gillian McKeefe by searching even more over time for deliveries straight to our door (all Pizza related searches):
Google insights data for Pizza keyword terms
I use my Google search bar to find even the most obvious URLs, it’s a lazy practice i know. So instead of typing in the full URL into the browser bar, i search one inch below for it then click. It actually probably takes longer. (more…)
There has been a lot of chat about Google changing its SERPS for UK based searches and bringing in many more non-uk hosted sites into the top results. (more…)
The problem with shopping online, is that it’s not really like shopping for real. Your searches are restricted to what the search engines throw up or which stores you can remember to visit direct (which are usually the same as what the search engines throw up). (more…)
As regualr readers will know, we reported recently that the Wooloworths website and online store seemed to close very prematurely (before the high street stores) in mid-November, despite our claims that it was probably one of their prized assets. (more…)
Woolworths – Company Focus. Woolworths has obviously had a bad time of things lately.
With the company going into administration and the 1000s of employees facing unemployment just weeks before Christmas, it’s not been happy reading. Woolworths Decline.
In a recent news release John Lewis stated it has achieved record figures for online sales:
“Internet sales were driven by demand for gifts, Christmas decorations, furnishing accessories, home electronics and toys.” The Release stated, But how do they get on in the SERPS?.
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The travel sector is one of the most competitive arenas on the Internet and for the most successful sites it’s certainly one of the most lucrative.
Using our unique proprietary tools, Intelligent Positioning is able to capture the performance of brands in the search engines across a vast number of keywords.
